Tips to Measure Link Quality
The value of link has always been critical to SEO. Although there are other factors, like brand mentions, which have become helpful in bringing traffic to your website, links by no means seem to get out of the equation pretty soon. Huge importance of links is the very reason people kept buying links prior 2011 when Penguin was launched. Even now, there are SEOs who consider buying links.
However, let’s not get into the discussion about whether or not buying links is something which should be done. All we want to tell you here is that links are important and they will remain important in the future as well.
No matter what method you are using to get the backlinks for your site, you will have to make sure that the backlinks you get are of high quality. And it can be a daunting process to measure the quality of links. Here, you have to avoid going for the following types of websites while building links.
- Websites which are not relevant to your niche
- Websites which lack audience
- Websites which are designed for web crawlers
- Websites which are linked to the spam niches
Remember, links from those sites do not only serve no purpose but they can actually be harmful for your SEO.
Now, we will discuss how you can measure the link quality.
Link relevancy
Link relevancy is the top factor that you will need to consider if you want to determine the link quality. Links that are not related to your niche offer no value. These links are also considered manipulative. Now, linking to a related website and/or working to get your website’s link approved in a high quality webpage might seem a challenging task. But it’s something which is going to yield better results for your SEO.
Human value
Now, the links that can be said to have good quality are usually the ones which have a value for the viewers. These are the links which make sense. Such links tend to provide additional details about the content they are located in. hence, a viewer clicking those links land at the pages they expect to land. Conversely, you need to avoid linking to the content in which your links wouldn’t offer any value to the audience.
Authority and trust
You will want to link with the website which has higher authority. The reason is that the authority will be passed from that site to your site. The reason is that links are analyzed by Google in order to measure the trust and authority of a site.